Engadget is a prime example of a blog that uses simplicity to get technology news out quickly, with a little personal flair to it as well. Its design is clean and simple, using blues, grays, and whites, which is also easy on the eye's. It header is crisp and if your a nerd very clever. It keeps its adds to the side which make's it very easy to avoid having to look at them. It updates relevant technology news. The site steers clear of a lot of rumors that don't have a whole lot of clear sources behind them and posts a lot of interesting stories about technology. The best feature of the site is its story layout. It has the most recent post on the top of the page and all you have to do is scroll down. Most of the time all you have to do is read the blurb underneath the picture to understand the topic of discussion.
The Drudge Report is a very popular blog, frequented many times a day. I however, can't stand the layout. When I visit the page to see what the major news stories of the day are, I find it very hard to find anything. There is no continuity to how the posts are laid out. On one side of the page the topics can range from the economy to something about the environment. There is no blurb telling what the story is about. All there is is a headline, giving very little information. I do however like the large headline at the top of the page. It usually has a very important topic and is usually of great interest. However, it is still just a headline sometimes followed by a picture. Not a whole lot of information and I usually lose interest in the article very quickly.
I think that one day blogs and RSS feeds will play a much larger roll in getting information out to the public. Americans like things quickly and immediately. Even the iPhone and its access to a fully functioning web browser isn't as fast as push email or an RSS feed sent directly to your phone. Getting the news out in a simpler format may be the best way to go for us fast paced Americans.
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