Convergence & The Bull

In St. Louis, MO, 93.7 The Bull is a very well known country radio station.  Whether it's in the car, in my bedroom, or playing throughout my house, I am constantly listening.  One of my favorite parts of the station is the 8 o'clock showdown.  The listener tunes in at 8 and hears two songs, then goes online to vote for his favorite.  The next night, the winner of the previous night will go up against a new artist and new song.

I have been to the website (www.thebullrocks.com) quite frequently.  It is very user friendly and has many different aspects to it.  The homepage resembles a news website.  It has a box with changing photos at the top, directly below the navigation bar.  The pictures link to events and contests usually regarding the country's top favorite artists.  There is an "On Air" link where one can listen on the computer to what 93.7 is playing on the radio and see the past 3 songs that were played.  The site also has links to photos, videos, and live performances.  They have the weather and an "In the News" link also.  It consists of different kinds of news stories, not just about country music.  They have national, sports, politics, entertainment, and many others.

The Bull uses many ways to get the attention of their listeners.  They play music, show videos and photos, and have written articles.  I really like how the website doesn't just focus on their radio station.  They give their listeners a place where they can go to get information on what's going on not just in the country music scene, but also national news regarding other topics.  The station's website caters to the viewer and combines many different types of media to provide their fans with the information they're looking for.